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I Thought I Just Needed Better Ads... Turns Out I Needed a Better Story
How we broke through a 2-year ‘scaling ceiling’ and added 10% to our conversion rate.
June 8, 2025 | 10:40AM EST
by Sam Nelson
600k+ Followers
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160k+ Followers
Quick Summary:
After spending $10 million and testing 5-10 agencies over two years, we finally cracked our funnel with a single advertorial that lifted conversions 10-11%. Here's exactly what happened.
Dear ecommerce founder,
You're refreshing your dashboard at midnight again...
12 creative tests running, 47 browser tabs open, watching YouTube tutorials at 2x speed while drowning in spreadsheets of a business that somehow feels stuck despite doing everything "right."
You know you're missing something fundamental.
You've been told to
"just launch more ads,"
"try TikTok-style creatives,"
or "hire this performance-based agency"
one too many times.
But nothing is working.
You're stuck at the same level, unable to break through to the next stage of growth.
Every week you stay here, you watch competitors surge past you to profitable scale while you're burning through budget and patience.
If this sounds way too familiar... I was exactly there six months ago.
The $10 Million Problem
I'd built what most people would call a successful health and wellness brand.
Started in 2019 with just two SKUs. We sold out in two weeks, and the rest was history.
Six years later, we'd crossed over 800,000 customers, launched 60+ different products, and gotten into close to 20,000 stores nationwide—Walmart, Vitamin Shoppe, Rite Aid, even grocery chains like Sprouts.
We'd even cultivated a Facebook community of over 100,000 women.
But despite all this success, we had a problem: we couldn't scale. We'd hit this invisible ‘scaling ceiling’ that we couldn't break through.
Our main funnel had been running for two years. We'd spent $10 million on it.
The page was incredibly optimized—we'd tested everything, including different copy, imagery, offers, and structures.
We brought in 5-10 different agencies over those two years, ranging from $5-15k per month.
Not one could beat our current funnel.
The page had gotten to the point where it was very tough to crack.
I needed help and I reached out to my mentor.
The Mentor Who Changed Everything
He said something that shifted my entire perspective:
"Stop trying to perfect your ads. Start perfecting your story."
He explained that most brands send cold traffic straight to product pages.
But cold traffic doesn't convert well because people don't understand the context. They don't know why they should care.
What if you could warm them up first?
He told me about story-driven advertorials.
A pre-sell page that sits between your ad and product page.
Instead of
Ad → Landing Page → Product Page,
you do,
Ad → STORY → Landing Page → Product Page.
It tells a customer's journey from problem to solution.
It builds understanding and handles objections before they ever see your product.
By the time someone finishes reading it, they're not cold traffic anymore. They're warm leads who believe in your solution.
"Instead of trying to interrupt people into buying," he said, "you educate them into buying."
Then he recommended a team called Arcady Media. Said they were the best he'd seen at building these advertorials for ecommerce brands.
The Agency That Actually Understood Scale
When I reached out to Arcady Media, I was somewhat skeptical. But this conversation felt different from the start.
Instead of pitching their process, they started asking about our customers.
What were they thinking before they bought?
What objections came up during our sales calls?
What story were we actually trying to tell?
They asked us so many detailed questions before they even started.
Right there is the biggest green flag you can ask for.
If an agency doesn't ask these questions, it's a red flag. Turn around and go the other direction.
The Results That Made Me a Believer
They delivered our advertorial in just 13 days.
We ran a clean A/B test—50% of our cold traffic hit the new advertorial, 50% went to our existing product page. Same ads, same targeting, same budget.
After two weeks, the numbers were clear.
The advertorial boosted our conversion rate by 10-11%.
But the engagement metric really caught our attention: 35% of visitors scrolled all the way to the bottom.
The best part? The advertorial worked perfectly with our existing ad creatives. We didn't need to rebuild our entire creative strategy—just change where the traffic landed.
At our scale, this improvement translated directly to significant profit gains.
Why This Works When Everything Else Doesn't
1) The Meta Algorithm
Meta's algorithm has changed. It now tracks how users interact with your landing page after they click your ad.
If people spend time on your page, scroll through it, and engage with the content, Meta sees this as a positive signal.
It tells the algorithm: "This ad leads to a good experience."
When Meta's algorithm trusts your funnel, it rewards you.
Your ads get placed higher in the auction. You pay less for the same traffic. Your cost per acquisition drops.
2) Scaling Fast Horizontally
Instead of hitting audience limits with one funnel, you can create multiple advertorials for different personas and awareness levels.
What Makes Arcady Different
They do deep customer research.
They dove into our customer reviews, support tickets, and our Facebook community. They even built a complete "day in the life" profile of our audience. It was almost as if they understood our customers better than we did.
They move fast.
While other agencies take 4 to 5 weeks, Arcady delivered in 14 days.
They back it with data.
Every page comes with proper tracking, A/B testing recommendations, and ongoing optimization support.
They deliver multiple versions.
Instead of one page and hoping for the best, they provide multiple variations so you can test and optimize from day one.
They've worked with major brands.
Arcady has consulted and built advertorials for companies like Hexclad, IM8, Snap Supplement, MyObvi, Moon Magic, Solawave, and dozens of other 8-figure ecom brands.
Here's What You Can Do Right Now
If you want to see what a story-driven advertorial could do for your brand, Arcady Media is offering strategy calls this month.
They'll analyze your current funnel and show you exactly how this would work for your business.
For 8-figure brands, even a 1-2% conversion rate improvement means millions in additional profit. At that scale, these small changes make 7-figure impacts to your bottom line.
But here's the thing:
Arcady Media only works with 5 clients per month. They've built their business around delivering exceptional results, not churning out volume.
If you're ready to stop guessing and get a clear roadmap for your funnel, book a free strategy call to see if you're a good fit.
If you want to see what a story-driven advertorial could do for your brand, Arcady Media is offering strategy calls this month.
They'll analyze your current funnel and show you exactly how this would work for your business.
For 8-figure brands, even a 1-2% conversion rate improvement means millions in additional profit. At that scale, these small changes make 7-figure impacts to your bottom line.
But here's the thing:
Arcady Media only works with 5 clients per month. They've built their business around delivering exceptional results, not churning out volume.
If you're ready to stop guessing and get a clear roadmap for your funnel, book a free strategy call to see if you're a good fit.
👉Book Your Free Strategy Call 🚨
Why Shopify & Klaviyo Leaders Recommend Arcady Media
I love working with Arcady Media any chance I get. Tarun & his team are incredibly knowledgeable, professional, and thorough...
Daniel Fadelle
Enterprise Merchant Success at Shopify
Working with Tarun and his team has been a wonderful experience…
Andrew Cumming
Senior Account Executive at Klaviyo
Arcady Media has worked with several of my clients, and they've all been blown away by the results.
David Remes
Senior Merchant Success
Arcady Media is nothing short of exceptional…I’ve seen countless clients of theirs experience a massive boost in ROI once they start working with Arcady…
Krista Swanson
Partnerships Lead at Klaviyo
Their advertorials are the best in the game.
Debby S.
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“The scale wouldn’t budge no matter what I did. I was so frustrated and ready to give up. But then I gave Obvi a chance and wow. It’s been a year, I’m down 60 pounds and I feel stronger than ever! I have energy to keep up with my kids, my cravings are under control. I finally feel like me again!”
I've been getting tons of private messages about Arcady since I shared this story.
When I reached out to them, they told me they're actually having to postpone or reject some projects due to high demand.
So if you're serious about addressing your funnel conversion problems, I'd recommend reaching out sooner rather than later.
👉 Book Your Free Strategy Call 🚨
In This Article
I Thought I Just Needed Better Ads... Turns Out I Needed a Better Story
The Scaling Wall That Nearly Destroyed Everything
The DM That Changed Our Entire Strategy
The Agency That Actually Understood Scale
The Results That Made Me a Believer
Why This Works When Standard Optimization Doesn't
What Makes Arcady Different
Here's What You Can Expect
What They Say About Arcady Media
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The information provided in this advertorial is for informational purposes only and does not constitute financial or marketing advice. Individual results may vary based on unique business circumstances. Arcady Media has limited availability for new projects this month, and interested parties are encouraged to book their free strategy call as soon as possible to secure a consultation.