• Professional brewers placing $1,000+ bulk orders
• Commercial bakeries and beverage manufacturers
• Coffee shops and food service operators
• A health B2C segment of home bakers and mixologists buying $30 syrups

Before partnering with Arcady, all of these radically different audiences were receiving the same emails.

• Blurred messaging
• Weak personalization
• 62% of the list inactive
• Underperforming flows (“pretty sad” was the internal description)
• Deliverability issues
• No clear automation engine

At the same time, they had ambitious growth goals — both B2B and B2C — and wanted to scale without sacrificing technical credibility.

They didn’t need more emails, they needed structure.

We rebuilt segmentation from the ground up:

• Commercial Brewers
• Commercial Bakers
• Beverage & Food Service
• Home Use
• Distributors

Each segment received:

• Distinct content strategy
• Separate sale cadences
• Dedicated product highlights
• Technical vs inspirational tone adjustments

For brewers, we collaborated directly with their Head Brewer, Nick. We removed language that felt generic or “AI-written,” eliminated inaccurate beer style references, and worked closely to ensure every product claim was technically sound and industry-appropriate. The result? Brewer-specific campaigns alone generated nearly $100K in a single month.

This wasn’t surface-level segmentation, it was true, industry-native communication tailored to how professional brewers actually think and buy

62% of the email list was inactive. Over 60,000 profiles hadn’t engaged in 1,600+ days.

This inflated Klaviyo costs and damaged deliverability.

We:

• Suppressed 44,000 inactive profiles
• Built a permanent Sunset Flow to prevent future bloat
• Executed a final re-engagement campaign with dynamic 25% codes
• Improved deliverability by 15 points

The result:

• Bounce rates dropped
• Spam complaints fell
• Deliverability improved dramatically
• Revenue increased — despite sending to fewer people

Campaign revenue is now up 192% YoY. Flow revenue is up 315% YoY.

When we started, automation was minimal.

In 7 months, we rebuilt the entire lifecycle system:

• Welcome Series
• Abandoned Checkout
• Browse Abandonment
• Site Abandonment
• Added to Cart
• Post-Purchase
• Winback
• Back in Stock
• BFCM-specific flows

Jul ‘25–Feb ‘26 Results:

• $845K+ total flow revenue
• Post-Purchase flow: $266K+
• Abandoned Checkout: $258K+
• BFCM flow variants: $75K+ incremental

Flows now account for ~45% of total email revenue. Revenue became predictable. Not just promotional.

We became embedded in the business. Bi-weekly calls with 5+ internal stakeholders. Collaboration with product and brewing leadership. Tech stack evaluations and recommendations.

We advised on:

• Marketing Analytics ROI
• Loyalty program options (LoyaltyLion vs Smile.io)
• Shopify tagging fixes (solving “everyone defaults to brewer” misclassification)
• Hidden collections for segment-based targeting
• Trade show capture via QR code sign-ups

We didn’t operate as a campaign vendor. We operated as a retention partner.

We helped launch:

• SMS channel (starting with sale-based testing)
• Flavor of the Month recurring program
• Trade show nurture flows
• Industry-specific landing pages

We aligned the content calendar with the brewing industry’s real planning cycle. Brewers are typically thinking 3–4 months ahead. By the time it’s March, they’re already planning for summer.

Respecting that timeline isn’t a small detail — it’s a critical nuance that directly impacts relevance and conversion.

Amoretti didn’t need prettier emails.

They needed:

• Segmentation clarity
• List hygiene discipline
• Automation infrastructure
• Industry fluency
• Strategic alignment across channels

By fixing foundations first — deliverability, segmentation, automation — we unlocked compounding growth. Every month improved. Every send became more intentional.

When you sell to radically different audiences but market to them the same way, growth stalls.

When you clean your list and build automation with intention, revenue begins to compound.

When you understand your client’s industry planning cycle and not just their analytics, you earn credibility and deepen trust.That’s how you evolve from being a vendor to becoming a true growth partner.