Are You Am I

areyouami.com

Partners

Klaviyo®

Shopify Point of Sale®

Shopify Plus®

Industry

Apparel

Services

Email Marketing CRM Management POS

Partners

Klaviyo®

Shopify Point of Sale®

Shopify Plus®

Challenge Strategy Results

How Are You Am I Added $560,000 a Year Through Strategic Flow Implementation

We helped Are You Am I, a luxury D2C fashion brand, build a sophisticated email automation infrastructure that transformed their underutilized Klaviyo account into a predictable, high-performing revenue engine. By implementing six core email flows and optimizing campaign strategy, we generated $560K+ in email-attributed revenue in 2025—nearly doubling the initial audit estimate.

Generated $560,105.67 in total email revenue (campaigns + flows + SMS)
Built 6 core automated flows that generated 48% of total email revenue
Achieved 29.3% average open rate (17-95% above industry benchmark)
Maintained $273 AOV while scaling email volume 5.7M+ recipients reached
Drove 1,979 conversions with 0.12% unsubscribe rate (minimal churn)
Welcome Series single message generated $147,605.50 with $17.90 RPR

Challenge Strategy Results

01 Challenge

Are You Am I had a powerful brand with 655K+ Instagram followers and premium positioning, but their email marketing was significantly underperforming.

An initial audit revealed critical gaps: only 1.5% email capture rate at checkout, missing key automations (abandoned cart, browse abandonment, post-purchase flows), and campaign underperformance due to deliverability issues and lack of segmentation.

The brand had the audience but lacked the infrastructure to convert it into sustainable, predictable revenue.

02 Strategy

How We Helped

We conducted a comprehensive Klaviyo audit and identified that the platform's capabilities were vastly underutilized. Rather than treating email as a broadcast channel, we architected a complete automation infrastructure designed specifically for luxury fashion.

We implemented six core flows (Welcome Series, Abandoned Cart, Browse Abandonment, Pre-Purchase, and SMS variants), refined campaign strategy with intentional segmentation, and improved deliverability through technical optimizations. The focus was on building a retention engine that would generate consistent, automated revenue while preserving the brand's premium positioning and high average order value

The Solution

We built Are You Am I's email automation infrastructure from scratch, creating six core flows: Welcome Series (Email + SMS variants), Abandoned Cart Reminder, Browse Abandonment, and Pre-Purchase flows. The Welcome Series became the powerhouse, with the first email achieving a $17.90 Revenue Per Recipient—exceptional for luxury fashion

Beyond automation, we implemented 20+ engagement-based segments to ensure precise targeting, refined campaign strategy with intentional sending frequency, and improved deliverability through technical optimizations. The result was a email machine that generated revenue with minimal manual effort while maintaining the brand's premium aesthetic and high AOV.

03 Results

$560,105.67 in total email revenue generated in 2025, nearly doubling the initial audit estimate
Flows generated 48% of total revenue ($271,942.02), proving the power of automated, behavioral-triggered messaging
29.3% average open rate, significantly outperforming the 15-25% industry benchmark
$17.90 RPR from Welcome Series, with the single first email generating $147,605.50
1,979 conversions driven through email, maintaining a $273 average order value
0.12% unsubscribe rate, demonstrating exceptional audience retention and brand alignment

Performance Highlights

What's Next

With a powerful automation foundation in place, Are You Am I is positioned for even greater growth.

The next phase includes expanding SMS flows, implementing a post-purchase flow to increase repeat purchase rates, creating a VIP/loyalty segment for high-value customers, and launching a referral program to leverage their strong brand community.

This foundation will allow the brand to continue scaling email revenue while maintaining the premium positioning and brand voice that makes them unique

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