Bahamii

bahamii.com

Partners

Shopify Plus®

Klaviyo®

Industry

Consumer Packaged Goods (CPG)

Services

Email Marketing SMS Marketing CRM Management

Partners

Shopify Plus®

Klaviyo®

Challenge Strategy Results

How Email Replaced Paid Advertising for a Premium Snack Brand in National Retail

Significant email-attributed revenue growth within first 6 months
Strong conversion performance from 50+ campaigns and 9 automated flows
60% average open rate (2x industry benchmark of 25-35%)
Flows generating $0.75 RPR—15x campaign performance
99%+ deliverability with under 1% unsubscribe rate
Educational campaigns outperforming promotional sends by 3x

Challenge Strategy Results

01 Challenge

You're in Costco. You're in Target. Your product is on shelves nationwide. But online? What your packaging communicates in 3 seconds-naturally sweet, blood sugar stable, built for athletes and diabetics-isn't converting. And you're trying to figure out e-commerce while managing retail distribution, production, and everything else that comes with building a brand.

Bahamii's founder had retail figured out. Peer-reviewed research. Parents trusted it. Athletes used it. But scaling online as a solo operator meant every marketing dollar had to work. Standard e-commerce growth levers don't work when your product requires education. Paid ads burn cash. Your customer needs to understand why dates matter, what low glycemic means, why "no added sugar" isn't the same as "no sugar."

Email had to do the work retail packaging does naturally—build trust, educate, convert—without sounding like a textbook. More than that, it had to build a community of people who actually believed in the product.

So Shopify Plus connected Bahamii with Arcady Media to get started.

02 Strategy

Brand Voice Matched the Product

The product was playful. Young founder. Fun flavors. Campaign subjects reflected this: "Snack on 3 Dates a Day," "Did You Know? 5 Facts About Dates," "A Snack Parents Can Trust."

Open rates averaged 60%—double the food and beverage benchmark.

The tone wasn't just about selling bars. It was about building a community around what the product stood for: real ingredients, real energy, real results

Segmentation Created Relevance

Different audiences care about different things. Diabetics want blood sugar stability. Athletes want sustained energy. Parents want something their kids will eat.

Geographic segments aligned with local retail presence. Engaged lists got first access to new flavors. Suppression lists prevented fatigue.Deliverability stayed above 99%. Unsubscribes stayed under 1%.

Flows Automated the Recovery

Nine flows went live: Welcome, Browse Abandonment, Abandoned Checkout, Sample Pack Upsell, Post-Purchase. These weren't generic cart reminders. They addressed the actual friction: Why dates? Why no added sugar? What makes this different?

The Welcome series became the top-performing flow—more revenue than all campaigns combined. Sample Pack Upsell converted at $0.75 RPR, 15x the campaign average.

Abandonment flows recovered 10-20% of carts by answering objections early. Timelines matched purchase behavior: five days, three messages. Get them the information they need to decide, then move on.

03 Results

Revenue Impact

Significant email-attributed revenue growth in 6 months
73% of email revenue came from automated flows
27% from campaign sends (50+ campaigns)
Strong conversion performance across all email touchpoints

Engagement Performance

60% average open rate (vs. 25-35% food/beverage benchmark)
77% peak open rate on restock announcement
99%+ deliverability maintained across all sends
Under 1% unsubscribe rate showing strong list health

Strategic Outcomes

Educational campaigns consistently outperformed promotional sends by 3x
Flows generated 15x better RPR than campaigns ($0.75 vs. $0.03
Sample upsell flow converted highest per recipient at $0.75 RPR
Seasonal campaigns (4th of July, Black Friday) showed 2-3x RPR spikes
Geographic segmentation lifted performance for local retail tie-ins
Built an engaged community—under 1% unsubscribe rate with 60% average opens

Closing

When you're running e-commerce solo, every channel needs to earn its place. If you're selling something that requires education, email doesn't just convert-it builds the community of believers who'll keep coming back.

got a

Marketing

project?

Fill in the form or give us a call; we will get back to you shortly

info@arcadymedia.com +1 (877) 908-8005