The fragrance e-commerce market is one of the most saturated and competitive spaces in retail. With major players like Sephora, Ulta, Amazon, and countless niche fragrance retailers all competing for attention, standing out requires more than just saying "fragrances."

The Canadian fragrance market alone is valued at $1.2B+, with dozens of online retailers fighting for market share. Most fragrance brands struggle to achieve meaningful email ROI because they lack the strategic sophistication to segment audiences, time campaigns for maximum impact, and maintain list health while scaling volume.

The result: most fragrance retailers see declining email performance as they scale, with open rates dropping and unsubscribe rates climbing

Fragrance Canada needed a partner who could navigate this complexity and deliver results that competitors simply couldn't match

Rather than treating email as a broadcast channel, we took complete operational control of Fragrance Canada's email marketing strategy. This hands-on approach allowed us to move fast, test continuously, and optimize without the delays of client approvals.

We built a sophisticated segmentation strategy targeting repeat buyers, engaged customers, and seasonal purchasers. We developed a calendar-driven campaign strategy that capitalizes on Canadian holidays and seasonal moments (Victoria Day, Canada Day, Labour Day, BFCM) while maintaining consistent weekly engagement.

We implemented tactical optimizations like AM/PM resends during peak shopping moments, dynamic product blocks featuring top performers (Creed Aventus, YSL), and strategic list suppression to maintain list health. The result: a well-oiled email machine that generates consistent, predictable revenue at scale.

We managed 140+ campaigns in 2025, sending 3-5 emails per week to highly segmented audiences averaging 100K+ recipients per campaign. The strategy centered on three core pillars: seasonal urgency (capitalizing on Canadian holidays and gift-giving moments), product focus (featuring top performers and new arrivals), and audience segmentation (targeting repeat buyers, engaged customers, and potential purchasers separately).

Our campaigns ranged from tactical product launches to major seasonal events. Victoria Day generated significant revenue from a single campaign with exceptional conversion performance. Labour Day drove consistent strong results per campaign. BFCM was explosive-the BFCM Tease campaign alone delivered six-figures in revenue with 165 conversions. Throughout the year, we maintained consistent engagement through strategic subject lines, compelling copy, and precise timing.

In a marketplace where everyone is saying "fragrances," Fragrance Canada stands out because we manage their email with the sophistication and speed that large brands require.

By taking complete operational control, we eliminate bottlenecks and move at the pace of the market. We don't wait for approvals—we test, optimize, and execute. We segment audiences with precision, time campaigns for maximum impact, and maintain list health while scaling volume.

The result: campaigns that consistently outperform industry benchmarks and deliver the highest revenue per campaign in their competitive space.