Goldish

begoldish.com

Partners

Shopify Plus®

Shopify Point of Sale®

Klaviyo®

Industry

Jewelry

Services

Email Marketing SMS Marketing CRM Management Shopify POS

Partners

Shopify Plus®

Shopify Point of Sale®

Klaviyo®

Challenge Strategy Results

How Email Flows Built in 3 Months Generated $170K in Automated Revenue for Begoldish

$170,811 in flow revenue over 12 months from 7 automated flows
296 conversions at 1.92% conversion rate with $577 average order value
Welcome series generating 35% of all flow revenue ($60K annually)
Abandoned checkout converting at 3.75% with highest AOV at $618
Flows running on autopilot—no ongoing management required
$11.06 revenue per recipient across all automated flows

Challenge Strategy Results

01 Challenge

Begoldish sells premium products with a $577 average order value. At that price point, every customer acquisition matters. Every abandoned cart represents real money walking away.

The email list was growing steadily, but there was no system to convert new subscribers. Abandoned checkouts slipped through the cracks. Browsers left the site without a second touchpoint. Post-purchase, customers went silent until they needed to reorder—if they remembered to come back.

The problem wasn't traffic or product quality. The problem was that every opportunity to convert sat in someone's inbox or required manual follow-up. Without automation, revenue was being left on the table every single day.

For businesses with high-AOV products, manually chasing every abandoned cart or personally welcoming every new subscriber doesn't scale. The math doesn't work.

02 Strategy

Seven flows were built to capture revenue at every stage of the customer journey. Each flow had one job: convert at the right moment with the right message.

Welcome Series: First Impression at Scale

The welcome series became the highest-performing flow immediately. New subscribers received targeted messaging that introduced the brand, explained the product value, and moved them toward purchase.

Performance: 78% open rate on first email, $57.99 RPR (revenue per recipient) on initial send, 2.77% conversion rate

Abandoned Checkout: High-Intent Recovery

When someone adds $600+ worth of products to cart and walks away, that's not indecision—that's distraction. The abandoned checkout flow created a direct path back to purchase within hours, not days.

Performance: 3.09% conversion rate (increasing to 3.75% recently), $618 AOV, $32.21 RPR on first email

Post-Purchase: Retention Before the Next Order

The post-purchase flow reached the highest volume of recipients—5,903 in 12 months. The focus was simple: keep customers engaged, remind them why they bought, and position the next purchase before they thought about competitors.

Performance: 62.7% open rate on first email, 68.5% on review request, $853-$1,274 AOV on repeat purchases

Site & Browse Abandonment: Capturing Early Interest

Site abandonment caught browsers before they left. Browse abandonment targeted people who viewed specific products but didn't add to cart. These top-of-funnel flows captured email addresses and began the conversion process earlier.

Performance: Site abandonment improved from 0.87% to 1.28% conversion. Browse abandonment achieved 69.5% open rates and 21.7% click rates.

Added to Cart: Mid-Funnel Capture

Different from abandoned checkout, the cart flow targeted people who added products but didn't initiate checkout. This caught an earlier abandonment point and moved them toward the purchase decision.

Performance: 1.31% conversion rate, $500-$595 AOV, 64.9% open rates

03 Results

Revenue & Conversion Impact

$170,811 in automated flow revenue over 12 months
296 conversions from 15,446 recipients (1.92% conversion rate)
$577 average order value across all flow conversions
$11.06 revenue per recipient—every email address generated value

Flow Performance Breakdown

Welcome Series: $60,019 (35% of flow revenue), 127 conversions, 2.77% conversion rate
Abandoned Checkout: $53,706 (31% of flow revenue), 82 conversions, 3.09% conversion rate
Post-Purchase: $26,110 (15% of flow revenue), highest volume at 5,903 recipients
Added to Cart: $12,953 (8% of flow revenue), 1.31% conversion rate
Site Abandonment: $11,227 (7% of flow revenue), improving trajectory

Engagement Metrics

Welcome series first email: 78% open rate, $57.99 RPR
Abandoned checkout: 67% open rate on recent sends, $32-36 RPR
Browse abandonment: 69.5% open rate, 21.7% click rate (highest engagement)
Post-purchase: 62.7% open rate on confirmation, 68.5% on review request

Strategic Outcomes

Flows continue generating revenue 9+ months after 3-month setup engagement ended 
Two flows (Welcome + Abandoned Checkout) account for 66% of all automated revenue
Conversion rates improving over time—abandoned checkout increased from 3.09% to 3.75%
System runs automatically with no ongoing management costs

Three months to build. Nine months (and counting) of automated revenue. For businesses selling high-AOV products, every subscriber and every abandoned cart represents real money. The difference between capturing that revenue and losing it comes down to infrastructure that runs while the business s

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