Higher Healths
Higher Healths partnered with Arcady Media after being connected through Shopify Plus. With a unique customer base, Higher Healths wanted to avoid a traditional email marketing strategy. They aimed to increase sales while effectively communicating their mission for single-ingredient supplements. They specifically wanted their email copy to be bold and unconventional, and we delivered on that vision as well.
Increase in Sales from Email Marketing
Average Return Customer Rate
Industry
Services
Partners
Shopify®
Klaviyo®
Uniqueness
Higher Healths had one request: not to spam customers and to send only one email a week. Although we initially disagreed with this strategy, we made it work together.
Every email was bold and outrageous, standing out in the inbox and resonating deeply with customers. As a result, we achieved a click rate 155% higher and a placed order rate 189% higher than the industry average.
Journey
Due to Higher Healths' core value of not wanting to send too many emails, it was important for Arcady Media to create a customer journey that communicated with customers only when necessary.
Our flows were extremely narrowly targeted, ensuring each customer had a unique buying journey. This approach allowed us to ensure that we were engaging customers with at least some level of interest, increasing the likelihood of making a sale. We also targeted communications based on the customer's level of interest.
Marketing
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