Hydroh Bottle

hydrohbottle.com

Partners

Shopify Plus®

Klaviyo®

Industry

Health Technology

Services

Email Marketing

Partners

Shopify Plus®

Klaviyo®

Challenge Strategy Results

The Fourth Agency for Hydroh Bottle - Aligning Email Automation with Ad Funnels to Drive 30% of Revenue

After three failed agencies, we rebuilt Hydroh Bottle's email program around how they actually acquired customers-turning email into a consistent 30% revenue driver on $1M-$1.5M monthly sales.

Email consistently attributed to 30% of total revenue (Between $300K-$450K monthly)
Achieved 50x ROI on agency investment ($72K spent annually, $3.6M+ generated)
Built welcome flow converting at 9% with $11+ revenue per recipient
Abandoned checkout flow: 2.9% conversion, $3.75 RPR (21% improvement)
Doubled monthly flow revenue in Q4 through strategic optimization

Challenge Strategy Results

01 Challenge

Hydroh Bottle had tried three agencies before us. None of them worked.

They weren't bad agencies. They built flows. They sent campaigns. They knew Klaviyo. But they all missed the fundamental problem: their automations weren't aligned with how Hydroh actually acquired customers.

Hydroh sells hydrogen water bottles-a high-AOV product ($150+) in a category full of skepticism. "Does hydrogen water actually work?" "Is this just overpriced placebo?" "Why would I spend $150 on a water bottle?" Every potential buyer comes in doubting.

Their paid ad funnels understood this. The landing pages addressed skepticism head-on. The creative educated before selling. The acquisition strategy was built around overcoming doubt.

But their email program? Generic. The welcome series didn't match the messaging from ads. Abandonment flows didn't address the same objections. Post-purchase emails missed the opportunity to reinforce the science and build trust for repeat purchases.

Three agencies had built "best practice" email programs. But best practices don't work when they're disconnected from how customers actually enter your ecosystem.

The result: underperforming flows, campaigns that felt random, and email contributing far less than it should for a high-AOV consumable product with strong repeat purchase potential.

When they came to us, the brief was simple: make email actually work.

02 Strategy

The fix wasn't more flows or more campaigns. It was alignment.

Rebuilding Automations Around Acquisition Reality

We started by understanding their ad funnels. What messaging converted cold traffic? What objections did landing pages address? What made someone who'd never heard of hydrogen water spend $150?Then we rebuilt every automation to match

Welcome series: mirrored the ad journey. If someone came from ads emphasizing health benefits and scientific validation, the welcome series reinforced those same points. Education on hydrogen water benefits, scientific backing, customer testimonials—same narrative, different touchpoint.

Result: 9% conversion rate, $11+ revenue per recipient. One welcome email performing like a landing page.

Abandoned checkout flow: addressed the same hesitation that caused cart abandonment in the first place. "Is this legit?" "Will this actually work?" "Is $150 worth it?" Rather than generic "you left something in your cart" reminders, these emails reinforced guarantees, showed social proof, explained the science.

Result: 2.9% conversion, $3.75 RPR. Q4 performance exceeded the previous 9 months combined.

Browse and site abandonment: caught early-stage doubt. Someone browsing but not adding to cart isn't ready to buy—they're still deciding if the product is real. These flows re-educated rather than pushed for immediate conversion.

Result: Site abandonment RPR doubled in Q4 as messaging got tighter.

Post-purchase flows: reinforced the decision and educated on usage. High-AOV skeptical purchases need validation after buying. "Did I make the right choice?" These emails confirmed the science, provided usage tips, and positioned the second bottle purchase as natural (for home + office, or gifting).

Result: Steady repeat purchase rates with 0.3-0.7% conversion on post-purchase education.

Total flow infrastructure: $400K+ in annual revenue, with monthly flow revenue doubling in Q4 as optimizations compounded.

Campaign Strategy That Matched Audience Segments

Early campaigns were newsletter-style. Broad sends, generic content, $0.11 RPR.

We rebuilt around segmentation that matched buyer journey:

Engaged segments (L30, L60, L90) got educational content and product benefit messaging. Not everyone on the list is ready to buy—meet them where they are.

Window shoppers and site visitors got objection-handling content. Safety guarantees, scientific validation, comparison content.

Recent buyers and repeat purchasers got cross-sell and bundle offers. Second bottle positioning, accessory recommendations, gifting angles.

BFCM and seasonal campaigns hit engaged segments with strategic offers. These generated $5K-$8K per send with RPR up to $0.12—but only because flows had already warmed the audience.

Campaign performance improved not because campaigns got better in isolation, but because flows created a more engaged, educated list.

03 Results

After rebuilding the email program around acquisition alignment, email became a consistent 30% revenue contributor

Revenue & ROI

Email attributed to 30% of total monthly revenue ($300K-$450K/month on $1M-$1.5M sales)
$3.6M+ in annual email revenue
50x ROI ($72K annual investment, $3.6M+ generated)

Strategic Outcomes

Monthly flow revenue doubled
Checkout flow revenue in 3 months exceeded previous 9 months combined
Built repeatable system that compounds over time
Created audience quality that improved all downstream campaign performance

Three agencies couldn't make it work because they built email programs in a vacuum. They optimized for email metrics without understanding how customers actually found Hydroh or what made them convert.

We made it work because we started with their acquisition reality and built email to match it.

If your email program feels disconnected from how you actually grow, you're leaving money on the table. Alignment isn't optional.

Strategic Outcomes

Nathan Willoughby

Co-Founder of Hydroh

Great team of killers here, their advertorials had a massive impact in our business and would recommend them to anyone looking for team that created advertorials that CONVERT! Additionally these guys are just as good when it comes to your email marketing.

Jacob Greco

CEO of Hydroh

They were really great to work with. Super helpful and they have a great team! I would highly recommend them for having emails.

Summary

We made it work because we started with their acquisition reality and built email to match it.

If your email program feels disconnected from how you actually grow, you're leaving money on the table. Alignment isn't optional.

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