Pocket Speech

pocketspeech.com

Partners

Shopify Plus®

Shopify Point of Sale®

Klaviyo®

Industry

Toys & Education

Services

Email Marketing CRM Management

Partners

Shopify Plus®

Shopify Point of Sale®

Klaviyo®

Challenge Strategy Results

How Email Marketing Became the Education Engine That Drove 37% Revenue Growth for a Speech Therapy Tool

Added 37% to annual revenue through email-driven conversion optimization
Transformed email from promotional channel to primary product education platform
Built automated flows that educated parents pre-purchase, reducing post-purchase confusion
Created separate buyer and non-buyer journeys that matched where customers were in decision process
Established gifting as repeatable revenue stream through targeted buyer campaigns

Challenge Strategy Results

01 Challenge

Your product works. You have research. But if parents don't understand what they're buying before checkout, conversion stays flat.

Pocket Speech helps children with speech delays—a category where education determines purchase. Parents researching speech therapy tools aren't browsing, they're evaluating. They need confidence before buying.

Email was promoting and discounting. It wasn't explaining what the product is and why it works.

02 Strategy

Email became the education tool. Flows answered questions before customers asked. Campaigns matched where people were in their buying process.

Flows Became Education Sequences

Previous flows promoted features and discounts. Rebuilt flows explained how auditory input improves speech, what age it's appropriate for, and whether a child needs it.

Welcome series: "How does auditory input improve speech?" "What age is this appropriate for?" Goal was understanding before the sale.

Abandonment flows: "Still researching speech therapy options?" "Wondering if this works for your child's needs?" Addressed hesitations, not pressure.

Post-purchase: How to use it, what to expect, when to see progress. Set realistic expectations from day one

Campaigns Split by Buyer Intent

Non-buyers: Aggressive education. "Your child struggles with /r/ sounds. Here's why auditory processing matters." Make the value so clear that buying becomes obvious.

Buyers: Focus on expansion and gifting. "Perfect gift for cousins, classroom friends, or grandparents who want to help." Positioned as something you share with other families.

Gifting Became a Revenue Stream

Parents who bought often knew other families with speech delays. Buyer campaigns introduced gifting: "Know another parent whose child could benefit?" "Share with your child's playgroup."

Gifting became repeatable revenue from existing customers without acquisition costs

03 Results

Revenue Impact

37% increase in annual revenue after implementing education-focused email program
Gifting campaigns generated consistent repeat revenue from existing customer base without acquisition costs

Email Performance

73% increase in conversion rate for email opt-ins through messaging relevancy
Welcome series grew 133% generating $26,573 in placed orders ($1.67 per recipient)
Abandoned checkout flow up 168%
Browse abandonment increased 43%
Site abandonment up 114%

Strategic Outcomes

Email replaced website as primary education channel, reducing reliance on site copy to explain product value 
Customer service inquiries decreased as pre-purchase education set accurate expectations  
Buyer segmentation created repeatable framework for launching new products to different audiences

Closing

If your product requires research and trust before purchase, your email program can't just promote—it has to educate. When customers understand what they're buying and why it works, conversion follows naturally.

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