Spornia

spornia.com

Partners

Klaviyo®

Shopify Plus®

Industry

Sports Products

Services

Email Marketing CRM Management

Partners

Klaviyo®

Shopify Plus®

Challenge Strategy Results

How We Built Spornia a $639K Email Channel From Scratch-And Tripled Their Repeat Purchase Rate

We partnered with Spornia, a multi-product e-commerce brand, to build their email marketing from the ground up. Over two years, we transformed their business from having zero email infrastructure into a sophisticated retention engine that now drives over 30% of recurring revenue. By strategically reminding customers about complementary products beyond their initial purchase, we increased their repeat customer rate from sub-10% to over 30%—fundamentally changing their business model from one-time transactions to sustainable, predictable recurring revenue.

Generated $639K+ in attributed email revenue in the first year alone
Achieved 20x ROI on email marketing investment ($30K spent → $639K generated)
Increased repeat customer rate from <10% to 30%+ through strategic product education
Grew email to 30%+ of total recurring revenue (from zero baseline)
Generated $145K from a single Black Friday/Cyber Monday campaign
Maintained excellent deliverability with low spam complaint rates across 2+ years

Challenge Strategy Results

01 Challenge

Spornia had a ghost town problem.

They were selling golf training equipment online—nets, mats, simulators—but 90% of customers bought once and disappeared. No email infrastructure. No way to stay in touch. No second purchase.

The business ran on a hamster wheel: spend money to acquire a customer, make one sale, then start over. Expensive. Unsustainable. And frustrating, because they knew their customers needed more than just one product.

A customer buys a golf net? They probably need a mat. They buy a simulator? They'll want accessories. But without email, there was no way to tell them.

02 Strategy

We didn't just "set up email." We built a retention system designed to solve one specific problem: customers didn't know what else Spornia sold.

The Strategy

1. Product Education Over Promotion

Instead of blasting discounts, we created flows that introduced customers to the full product line. Bought a net? Here's why you need a mat. Bought a simulator? Here's how to get more out of it.

2. Strategic Cross-Sell Automation

We built automated sequences that reminded customers about complementary products at exactly the right time—when they were most likely to need them.

3. Content That Actually Added Value

User-generated content. Customer reviews. Tips for improving their golf game. We made email something people wanted to open, not just another sales pitch.

4. Campaigns Built on Insight, Not Guesswork

We segmented based on purchase behavior, engagement, and product category. The right message, to the right person, at the right time.

03 Results

Year One Revenue: $639K

From a $30K investment. That's a 20x ROI.

Repeat Purchase Rate: Sub-10% → 30%+

We tripled the number of customers coming back for a second purchase. This wasn't a marketing win—it was a business model transformation.

Email Now Drives 30%+ of Recurring Revenue

Spornia went from zero email infrastructure to email being one of their most reliable revenue channels.

Single Campaign Performance: $145K

One Black Friday/Cyber Monday campaign generated $145K. This is what happens when you build the foundation right.

Deliverability: Excellent

Low spam complaints, strong sender reputation, sustained performance over 2+ years.

The Breakthrough

The insight was simple but powerful: Spornia's customers weren't leaving because they didn't like the brand. They were leaving because they didn't know what else to buy.

Email became a discovery tool, not just a sales channel. Customers who bought one product learned about the others. That's how you turn a 10% repeat rate into 30%+.

No discounts required. Just better communication.

Why It Worked

Transparency: We provided detailed reporting and kept Spornia in the loop on everything.

Flexibility: When they wanted to test an in-house approach, we adapted. No ego, just partnership.

Results: $639K in year one speaks for itself.

Two years later, we're still their email partner. That's the real proof.

Ready to Turn One-Time Buyers Into Repeat Customers?

If your repeat purchase rate is below 20%, you're leaving money on the table. Let's fix that.

Eli

Director of Marketing, Spornia

The emails have been going really well and the responses have also been great. I really like where the emails have been going. Arcady Media has been our favourite partner to work with.

got a

Marketing

project?

Fill in the form or give us a call; we will get back to you shortly

info@arcadymedia.com +1 (877) 908-8005