Ecommerce
Shopify PLus
Industry
Sports & Activities
Services
Foundational Flows
Email Marketing
Partners
Industry
Sports & Activities
Services
Foundational Flows
Email Marketing
Partners
Sunchill
Sunchill is a standout brand in the recreational e-commerce industry, known for their unique and premium water floats. Partnering with Arcady Media, their goal was to showcase the exceptional value of their high-end products, which are priced significantly above regular floats. The primary objectives were to highlight the superior quality and benefits of Sunchill products and to persuade potential customers, unfamiliar with the brand, to choose Sunchill.
By effectively communicating the unique features and unparalleled value of Sunchill's water floats, Arcady Media helped establish a compelling brand narrative that resonated with discerning customers seeking high-quality recreational products.
946%
Increase in Sales
from Email Marketing
175%
Increase in Overall Sales
525%
Increase in Online Traffic
Building Trust & Authority
Sunchill excels at showcasing their unique products at boat shows and in-person events. However, new online customers often miss this uniqueness. To address this, Arcady Media created a clear, targeted customer journey to communicate Sunchill's value. We implemented pre-purchase automations to highlight the benefits and possibilities of Sunchill’s products. Post-purchase journeys ensured customers knew how to use their floats and felt confident in their purchase, reducing buyer's remorse. This approach built trust and authority for Sunchill, converting curious prospects into loyal customers.
Establishing a
brand voice
Through extensive testing, we identified a tone of copy that resonated with customers. This tone was applied across various sales channels, enabling Sunchill and Arcady Media to create a consistent brand voice that effectively connected with the audience.
Redefining strategy
Our collaboration enabled Sunchill to increase product shipments and reduce reliance on in-person events. By improving email campaigns, we boosted conversion rates and profitability. A proven campaign cadence provided sales stability, allowing Sunchill to scale efficiently and run more effective ads.
"We thought retail was our best channel until we doubled our online revenue in the first 60 days with Arcady Media. Our customers love our emails.”
Tiana
Marketing Director