$875,000+

Email Attributed Revenue

72–79%

Open Rates

33%

YoYBusiness Growth

Sunchill

sunchill.com

Partners

Shopify Plus®
Klaviyo®

Industry

Outdoor & Activities

Services

Email Marketing CRM Management

Partners

Shopify Plus®
Klaviyo®
Challenge Strategy Results

From Blank Slate to Seasonal Revenue Engine: How Sunchill Built Lifecycle Infrastructure to Maximize a 6-Month Buying Window

  • Built a full Klaviyo ecosystem from scratch
  • Generated $875,000+ in email-attributed revenue
  • Increased open rates from 40–46% to 72–79%
  • Converted peak season demand into predictable revenue
About img
Challenge Strategy Results

01

Challenge

Challenge Strategy Results

Challenge

The challenge wasn’t just about email—it was about time.

Sunchill sells premium $699 inflatable floats. Their buying season runs roughly March through September. Outside of that window? Demand slows dramatically.

That meant everything.

They came in with:

Limited lifecycle infrastructure

  • Legacy lists but no real segmentation strategy
  • Minimal automation depth
  • A high-AOV product with long consideration cycles

When your selling season is compressed into six months, you don’t get unlimited attempts.

Every abandoned cart.

Every missed browse.

Every unconverted lead.

It compounds.

The challenge wasn’t “improve email.”

It was: Build a revenue system that could fully capitalize on peak season.

case study details img

02

Strategy

Challenge Strategy Results

Strategy

Building Lifecycle Infrastructure From Scratch

We rebuilt Sunchill’s email ecosystem from the ground up.

This included:

A new Welcome Flow

  • Abandonment Flows 
  • Post-purchase and pre-arrival flows 
  • Black Crow AI Integration to capture and convert anonymous site visitors 

For a $699 product, the sale doesn’t happen instantly. It happens through reinforcement.

We built sequences designed to educate, reassure, and remove hesitation—not just discount.

Designing for Seasonal Acceleration

Because peak demand is limited, we engineered flows and campaigns to work harder during high-intent months.

This meant:

Scaling campaign cadence during peak season

  • Triggering abandonment flows with predictive scoring
  • Prioritizing engaged and “Active on Site” segments
  • Tight coordination between paid and email

The goal wasn’t volume. It was peak-season extraction.

When traffic surged, lifecycle was ready to convert it.

Integrating Predictive AI for High-Intent Buyers

We layered Black Crow AI into abandonment flows to identify likely buyers faster.

The result:

~$31,000 in incremental revenue in the first month of predictive AI integration

For a compressed selling season, speed matters.

Cleaning the List to Improve Deliverability & Reduce Costs

Before scaling, we tightened the foundation.

  • Suppressed ~55,000 inactive profiles
  • Implemented 12+ suppression segments
  • Removed bots and false emails
  • Reduced Klaviyo costs by ~$2,400/year

Seasonal brands can’t afford deliverability decay heading into peak months.

We protected inbox placement before scaling revenue.

case study details img

03

Results

Challenge Strategy Results

Results

Over ~17 months (Sept 2024 – Feb 2026):

Revenue Impact

  • $875,000+ total email-attributed revenue
  • ~$612,000 from flows (~70%)
  • ~$263,000 from campaigns (~30%)
  • Welcome Flow (2025): $223,170+

Engagement Gains

  • Open rates improved from 40–46% → 72–79%
  • ~56.4% average open rate across campaigns
  • Bounce rate reduced to 0.1–0.2%
  • ~$396 average campaign AOV

Business Growth

  • +33% YoY business growth
  • +12% YoY email performance growth

Email evolved from a supporting channel into a reliable revenue driver during peak months.

The Takeaway

The challenge wasn’t just building email.

It was building email fast enough—and strong enough—to maximize a limited seasonal window.

By constructing lifecycle infrastructure from scratch, integrating predictive AI, protecting deliverability, and engineering campaigns for peak acceleration, Sunchill turned six high-demand months into predictable revenue.

When you only get half the year to win, lifecycle precision becomes a growth strategy—not just a channel.

case study review img
Hans Burri

Founder, Sunchill

Arcady has been a great addition to my businesses marketing efforts. Tarun & Claudia and the team are spread out across the globe, bringing unique perspectives to our email marketing efforts. The quality of work is very high, the designs are beautiful, the implementation of new ideas is always well executed and communication through Slack, email, and frequent video meetings is as good as anyone could ask for. The ROI is clear with this team and it's a big win for Sunchill. Thanks!

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