The seamless integration of Tanoa's various retail locations and e-commerce brand was crucial to their rapid growth.

By establishing multiple customer touchpoints based on their journeys both in-store and online, Arcady Media created over 20 touchpoints to nurture and convert more customers effectively.

The partnership between Arcady Media and Tanoa was founded on the goal of effectively communicating the brand’s mission and heritage to its global customer base.

We successfully achieved this by ensuring that every customer was educated on the significance of Tanoa’s mission and the impact their support made.

This approach not only fostered a deeper connection with the brand but also directly increased customer loyalty by 32%.

After a year of collaboration between Arcady Media and Tanoa, we ran over 100 tests and identified key elements for optimizing both the campaign and flow designs. Every minor improvement resulted in a noticeable uptick in performance across Tanoa's entire email program and allows the brand to send 12-15 emails a month with no drop in engagement.

Tanoa Hawaii recreated their in-store experience by displaying the shelves on every launch. All emails that go out regarding new collections are interactive and help customers feel like they never left the store. The timing and design of each of these launches raised the purchase rate by 47% per launch.